FIFA WORLD CUP 2026 | Building South Africa's brand reputation

Who can forget the excitement and hopes we had as South Africans when, for the first time on African soil, our country hosted the FIFA World Cup in 2010.

After sixteen years, Bafana Bafana will once again make us proud as they kick off their FIFA World Cup 2026 tournament in Mexico on June 11, 2026.

Joining us now to talk more about the significance of supporting our national team, Bafana Bafana, as we count down to the World Cup opening match, we are joined by Neville Matjie, Chief Executive Officer, Brand South Africa.

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