SA's Global Reputation

GLOBAL STANDING : South Africa's global reputation remains stable. Exports are the strongest-performing sector, with 71 percent of international respondents saying they would buy South African products. Global confidence in investment also remains high, with 68 percent willing to invest.

STRENGTHS & RISKS : Tourism is a major driver of appeal, with 69 percent of respondents keen to visit. But safety remains the biggest concern, creating a 16 percent perception deficit. Talent perception is the weakest metric globally, highlighting a key area for improvement.

GLOBAL REACH : South Africa's G20 presidency has lifted its global profile. The United States represents the largest online audience for South African content. Digital interest continues to grow, expanding the country's global reach.

PERCEPTION SCORE : Seventy-one percent of international respondents would buy South African exports. Sixty-nine percent would visit the country. But there is a 16 percent safety perception deficit, which remains the biggest barrier to tourism and investment growth.

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