Reading Habits in Singapore: NLB to launch campaign that rewards daily reading

Singaporeans could earn rewards just by reading for at least 15 minutes a day. It's part of the National Library Board's new five-year ReadSG movement, which seeks to make reading a lifelong habit. NLB's 2024 National Reading Habits Study found about only 3 in 10 adults read books on a weekly basis. Melissa Tam, CEO of the National Library Board, discusses what the campaign to get people reading hopes to achieve and why it focuses on books instead of the broader habit of simply reading.