Some Singapore stores report sales boost as World Cup promotions begin

Stores in Singapore are rolling out World Cup promotions across the island, with one wellness chain reporting a 30 per cent sales boost since launching its campaign in mid-May. With matches airing as early as midnight and 6am Singapore time due to the tournament being held in Canada, Mexico and the United States, businesses aim to offer football fans a range of pre- and post-match experiences. Nadine Yeam reports.