IKEA’s Dorothée Gardon on AI, the viral Punch moment and brand control in the social media age

IKEA’s Dorothée Gardon on AI, the viral Punch moment and brand control in the social media age

At Cannes Lions, IKEA’s Global Marketing Strategy & Integrated Media Director Dorothée Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing media landscape shaped by AI and creativity.

READ MORE : http://www.euronews.com/2026/06/30/ikeas-dorothee-gardon-on-ai-the-viral-punch-moment-and-brand-control-in-the-social-media-a

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