McKinsey's Kelsey Robinson on why AI is creating more anxiety than impact in marketing

McKinsey's Kelsey Robinson on why AI is creating more anxiety than impact in marketing

At Cannes Lions, management consultant Kelsey Robinson breaks down McKinsey's new research showing a paradox in AI adoption: marketers are widely using AI and excited by it, but many also fear its impact on their roles.

READ MORE : http://www.euronews.com/2026/06/29/mckinseys-kelsey-robinson-on-why-ai-is-creating-more-anxiety-than-impact-in-marketing

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