Bafana Bafana | Brand SA turns a qualifier into a national moment - Neville Matjie

Bafana Bafana are through to the next round of FIFA World Cup 2026 is calling, and suddenly the whole country is checking fixtures, jersey sizes, and braai plans.

But behind the scenes, Brand South Africa is doing what it does best: turning a qualifier into a national moment.

Because when Bafana play, it's never just football. It's identity, economy, and vibe all kicking the same ball.

To tell us more about this we are joined by Brand South Africa CEO Neville Matjie.

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