Thandolwethu Binda on why SA readers trust people over algorithms

South Africans read smarter, faster, and more socially than a decade ago.

A single book now exists simultaneously: on your shelf, in your earbuds, in a WhatsApp group chat, and in an AI's training dataset.

Mainstream media isn't dead; it's sharing the microphone with creators, podcasters, and algorithms.

Books that feel like home, stories that speak with readers instead of at them, and media that treat audiences as people with taste, not just pageviews to harvest.

To talk more about this, we are joined by book influencer Thandolwethu Binda

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