Norwegian fans bring Viking energy to World Cup 2026

Norway supporters have rallied behind the team's Viking-inspired identity with the viral "Viking Row" — a coordinated motion that mimics rowing a longship.

The trend, often performed on escalators, has become a centrepiece of the "The Vikings Are Coming" campaign and helped generate excitement around the national team. Fans were also seen performing the Viking Row inside and outside the stadium, accompanied by drummers setting the rhythm. #norway #vikingrow #FIFAWorldCup #WeAre26 #mediacorpFIFAWorldCup2026 #WeAreAllFans

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