Live: The HYPE – The World Cup beyond the pitch

The 2026 FIFA World Cup is about to kick off, bringing together more teams, more host cities and more fans than ever before. In this episode of The Hype, we explore what makes the World Cup a truly global phenomenon. From unforgettable memories and football culture to record-high ticket prices, fan communities and the tournament's economic impact, join us as we discuss why the World Cup is about much more than football. What makes it different from other sporting events? We explore why the World Cup continues to resonate far beyond the stadium, connecting people across borders, cultures and generations. #TheHype #FIFAWorldCup