Army contract today, funeral tomorrow? | Break the Fake

One Russian billboard encourages men to sign a contract with the Russian Ministry of Defense, promising money, status, and opportunity. But right next to it – an advert for a funeral director. While likely accidental, the contrasting billboards highlight the broader reality faced by Russia after years at war. As military recruitment campaigns intensify across the country, casualty figures continue to mount, and more families are forced to confront the human cost of the war. In the new episode of Break the Fake, Jonasz Rewiński takes a closer look at the viral video and how a simple billboard ended up exposing a reality that Russian officials and propagandists prefer not to discuss.

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