How I Fooled All of London with a Fake #1 Restaurant | Oobah Butler

What if you could make the world's best restaurant — without having a restaurant?

Oobah Butler did exactly that. Living in a garden shed in South London, he created a fake listing on TripAdvisor, got friends to write fake reviews, refused every booking with "fully booked for the next six weeks" — and watched a non-existent restaurant climb to #1 in London.

Then he actually opened it for one night. The food was microwaved ready meals. The reviews were already written.

This is one of the most fascinating stories about hype, myth, and how easily we all accept a version of reality that was built for us.

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