Coles fined for misleading consumers | ABC NEWS

Supermarket giant Coles broke consumer law by misleading shoppers on discount prices, a Federal Court judge has found.

The Australian Competition and Consumer Commission (ACCC) sued Coles, alleging it misled shoppers with fake discounts on hundreds of common household items under its prominent "Down Down" promotional campaign.

Judge Michael O'Bryan handed down his judgment in Melbourne this week, finding that in 13 of the 14 pricing tickets submitted to the court, the discount was not genuine, and would have misled an ordinary customer.

The judge found Coles did not sell products at a higher price for at least 12 weeks before discounting them.

Emilia Terzon reports.

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