The Attention Factory | Why Are Chinese Micro-dramas So Popular Overseas?

China's micro-drama market grew nearly 20 times over the past five years. Chinese directors found that micro-dramas perform better abroad if they match the local market's cultural values. With this insight in mind, Chinese creators have come up with a sure recipe for success: aligning their stories with local values, while firmly relying on the universal language of human emotions to create this successful global cultural export.

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