What does Poland stand for? The government wants to find out

Switzerland has watches. Italy has pizza. Japan has manga. What does Poland have?

That's the question a Polish government taskforce is trying to answer as it launches a national branding overhaul.

Prime Minister Tusk says 30 years of everyone doing their own thing has produced no clear message. The goal: up to 12 global associations people should think of when they hear the word Poland.

First results are expected by the end of the year.

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