Oliver Zipse: BMW is starting a new era in China with 'Neue Klasse' framework

At this year's Auto China 2026, traditional luxury brands such as BMW, Mercedes-Benz and Audi have brought their strongest-ever new energy vehicle lineup to Beijing, making their global debut or China premiere. For the first time, under its "Neue Klasse" technology framework, BMW has unveiled models tailored specifically for the Chinese market. CGTN reporter Xu Yi talked with Oliver Zipse, chairman of the board of management of BMW to know more.

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