Does tennis have an influencer problem? | ABC NEWS

Flash photography, filming mid-point, courtside ring lights all beg the question = does tennis have an influencer problem?

The US Open is being overrun by content creators. Good for growing the game, maybe not so good for the players or the sport itself.

The Australian Open faced a similar dilemma earlier this year. Will the influencer takeover continue in 2027?

Arianna Levy hits the court, and the socials, to investigate.

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