New initiative to help Singapore furniture firms achieve S$450,000 in sales, investments by 2028

Furniture businesses in Singapore are banding together to strengthen expansion overseas, with China seen as a key market. A new initiative aims to help firms connect with partners, as well as innovate and harness AI. The MarketForward Grow programme is launched by the Singapore Furniture Industries Council and Enterprise Singapore. It aims to generate S$450,000 in cumulative sales and investments by 2028. Businesses hope the initiative will boost revenue growth of up to 10%. Nadirah Zaidi reports.