From museum souvenirs to global design

They started as museum souvenirs. Now they're social currency. At the 22nd China International Cultural Industries Fair (ICIF) in Shenzhen, we saw Sanxingdui plushies selling out. Art auctioneers and enterprise Rongbaozhai are launching an AI-generated content competition aiming to blend Chinese cultures in the digital era, and YEWN jewelry is transforming ancient Chinese architecture and jade into contemporary, wearable artifacts. Three stories in one thread: Chinese heritage is going global. #icif2026

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